From T-Ford to
Control Centre
It is 1925, A. VISBEEN started as a haulier with his T Ford,. It is harvest time in the market gardening area of Nieuwe Tonge, in the province of South Holland. A . VISBEEN provides a unique solution to the growers in the region because in those days, no one had ever heard of a storage or a trans-shipment company. The harvest was stored in so-called storage wells.
A.Visbeen was transporting the harvest from one end of the country to the other to store the produce in these storage wells. Because all the equipment was requisitioned during the Second World War, the second VISBEEN generation had to start from the beginning again. The company flourished until it was struck by tragedy when in 1953 everything was destroyed by the disastrous floods.
Recovery began again with the provision of transport between the islands of South Holland and Zeeland, and towards the end of the 1950s transport began to and from the produce auctions in the Netherlands. It was at one of these auctions that the observant VISBEEN entrepreneur noticed another gap in the market. No one was providing consolidation and groupage services. VISBEEN started the first groupage service to England in 1965. Initially, produce in crates was grouped and loaded in customer delivery consignments later that became palletised.
In the 1990s the third VISBEEN generation worked on optimising processes and services. In order to guarantee continuity of services and in order to service a wider delivery network throughout Europe and the UK, partnerships were established. The partnership with DailyFresh Logistics dates from 1998 and with Coolboxx from 2006. This “partnership and strategic alliance” concept continues to be a core strategy and since 2012 Visbeen coordinates the logistic activities of a market leading customer Lamb Weston Meijer throughout Europe from its Control Centre.